FOR IMMEDIATE RELEASE hello@elaniese.com
September 19, 2025 202-294-4165
e.Laniese is a Federally Registered Trademark
e.Laniese Joins the Ranks of Infamous Fashion Houses by Gaining Federal Protection
Washington, DC – e.Laniese announces its official designation as a federally registered trademark with the U.S. Patent and Trademark Office for both retail and goods and services. This monumental achievement marks a new chapter for the brand and secures e.Laniese’s place among the ranks of legendary fashion houses such as Pyer Moss, Tracy Reese and Yves Saint Laurent.
Founded in 2017 by Erinn Dumas, e.Laniese is leaving its mark on the fashion industry for its bold silhouettes, playful design aesthetic, and commitment to inclusivity. e.Laniese bridges the gap in the fashion market to ensure that every woman, regardless of age, ethnicity, shape and height, can find a piece of clothing that speaks to her unique personality and style.
"This trademark is a symbol of longevity. Obtaining this recognition allows e.Laniese to be a beacon of representation, inclusivity and individuality for generations to come,” said Erinn Dumas, Founder and Creative Director of e.Laniese.
This milestone gives e.Laniese full legal protection of its name and branding across all U.S. markets, opening doors to national expansion, greater brand recognition, and broader opportunities for licensing, partnerships, and distribution.
###
About e.Laniese:
e.Laniese is a women’s fashion brand that encourages women to show up boldly, stylishly, and authentically. Known for its curve-conscious fits and statement-making pieces, e.Laniese serves women who want to look and feel sexy without sacrificing comfort or confidence.